In an increasingly competitive electronic music industry, getting a release heard requires more than simply sending it to a mailing list. Artists and labels need focused campaigns, trusted industry relationships and a clear understanding of where their music can make the greatest impact.
That is where Promo Push continues to play an important role.
Founded in 2011, the UK-based company has spent 15 years developing bespoke promotional campaigns for electronic music artists, labels and management agencies. Its services cover DJ promotion, international radio, online press, 1001Tracklists mix show promotion and third-party Spotify campaigns.
Targeted promotion for electronic music releases
Promo Push works with major and independent labels, established artists, emerging talent and management teams. Campaigns can range from a focused DJ promotion campaign to a full multi-channel strategy designed to build awareness and momentum around a release.
Every campaign is tailored to the track, genre and intended audience. This approach enables Promo Push to target the most relevant DJs, radio shows, press platforms and streaming opportunities, rather than relying on a one-size-fits-all promotional model.
The company has worked on releases from artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture, Bob Sinclar and many more.
Its label clients have included Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.
Industry relationships across multiple genres
Promo Push’s promotional network spans the electronic music spectrum. The company works across House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass, with campaigns adapted to suit the particular requirements of each genre.
A House record may require a different promotional strategy from a peak-time Techno release, a vocal Trance track or a festival-focused Drum & Bass single. Promo Push’s genre-specific approach allows campaigns to be carefully aligned with the artists, selectors and platforms most likely to support each release.
This is particularly important in today’s market, where electronic music is being discovered through a combination of clubs, radio, specialist media, playlists, social platforms and DJ mix shows.
A personal approach to music marketing
With more than fifteen years of experience in music marketing, Promo Push combines a comprehensive promotional network with a personal approach to client relationships.
The company’s focus is on quality rather than volume. Campaigns are carefully curated and finely tuned, with clients kept informed throughout the process. This creates a more transparent working relationship and ensures that promotional activity remains connected to the wider objectives of the release.
Each campaign runs across a four-week period, with weekly reporting provided to clients. Reports can include DJ and radio feedback, scores, details of who has listened or reviewed a release, support intentions, press features and Spotify placements.
The information can then be used for press packs, artist communications and future release planning, while also giving clients a clear overview of how their music is performing across the campaign.
Helping music cut through the noise
As more artists release music and more platforms compete for audience attention, targeted promotion has become an increasingly important part of a successful release strategy.
Promo Push continues to adapt alongside the electronic music industry, expanding its network as new artists emerge, fresh labels launch and new players break through. The company’s core aim, however, remains unchanged: to deliver bespoke and industry-leading promotion that creates meaningful opportunities for every campaign.
From emerging artists looking to build their first network of supporters to established labels seeking a focused international campaign, Promo Push continues to connect electronic music with the people who matter most.
Connect with Promo Push
Website: Promo Push
Facebook: facebook.com/PromoPush
Instagram: @promopush_uk
